Guyana-born NYPD officer to be inducted into College Hall of Fame

first_imgA Guyanese woman who migrated to the USA at the age of 16, and joined the NYPD six years after moving to America, has been entered into the Hall of Fame at her former college.The woman, Rhonda O’Reilly-Bovell, a married mother of two daughters, has been inducted into the Hunter College Alumni Hall of Fame on May 4, 2018.O’Reilly-Bovell is currently the commanding officer of the 7th Precinct on the Lower East Side of Manhattan, and is also president of the Guyanese American Law Enforcement Association (GALEA).She now holds an undergraduate degree in Sociology from Hunter College, and a Master’s degree in Public Administration from Marist College.This petite young woman served as a Police Officer in the 100 Precinct before quickly being promoted to sergeant in 2002, and then Lieutenant in 2010 in the 63rd Precinct. She has been described as a hard working immigrant, who climbed the ladder four years ago to become Captain in the 30th Precinct.Her work ethic propelled her to the rank of Deputy Inspector last year, and she is now one of the top-ranking officers in the NYPD.O’Reilly-Bovell says she wants youths to know about the programmes the NYPD offers to obtain an education. She is a fitting example of these grants, received when she joined the Cadet Corps while attending Hunter College.“I chose a career in law enforcement because I wanted to help others. My inspiration comes from my entire family, who supports me 100 percent. My nephew is also a member of the NYPD,” said O’Reilly-Bovell.She attended East Ruimveldt Secondary School before graduating from the prestigious St. Rose’s High School in Guyana.last_img read more

ADAM’S EQUINOX PICTURES LIGHT UP DONEGAL

first_imgLocal amateur photographer Adam Rory Porter snapped the amazing phenomenon of the Autumn Equinox at Grianán of Aileach this weekend.The ringfort at Burt was just recently revealed to be astronomically aligned with the Spring and Summer equinoxes. The sunrise of the Autumn Equinox this weekend lit up Grianán Ailigh with a stunning effect.Adam Rory Porter captured the passage of light through the opening of the impressive fort that once seated the royalty of Aileach. ADAM’S EQUINOX PICTURES LIGHT UP DONEGAL was last modified: September 23rd, 2013 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:adam rory portergrianan ailighgrianan of aileachsunriseweatherlast_img read more

The subtle sound of debt Mastercard joins the race for consumers ears

first_imgThe subtle sound of debt: Mastercard joins the race for consumers’ ears — with a little help from Linkin Park Mastercard consulted musicologists and as many as 45 recording artists — ‘not a cheap affair’ Twitter More Share this storyThe subtle sound of debt: Mastercard joins the race for consumers’ ears — with a little help from Linkin Park Tumblr Pinterest Google+ LinkedIn Join the conversation → Comment Mastercard Inc. on Thursday announced it spent two years composing a jaunty sound that will play when customers buy things with its credit cards. This sound — the Mastercard Melody — is to be a sort of musical logo, beeping from point-of-sale machines and smartphone wallets across the globe, announcing each successful transaction like a fife and drum corps on a march into debt.“It has been a massive undertaking so far,” said Raja Rajamannar, Mastercard’s chief marketing officer.The search for the Mastercard sound was guided by a set of principles: “It should not be intrusive; it should be subtle,” he said. It had to be simple and neutral, not dominating.“We want you to feel comforted,” Rajamannar said.In launching the sound, Mastercard is joining the increasingly crowded competition for consumer ears, rather than eyeballs. Mastercard is changing up its logo by dropping its name Mastercard’s New York tech hub is trying to push digital wallet adoption forward Credit card companies to trim merchant fees, but retailers group ‘underwhelmed’ It’s an acknowledgement, Rajamannar said, that space for visual ads is shrinking — choked by the popularity of add-free online streaming. “You really need to add your presence to other senses,” he said. And there is growing space for “audio signatures” on podcasts and smart speakers like Google Home and Amazon Echo.The sound — ba da ba ba bo ba — will be used in transaction noises at the point of sale, as well as a “signature” sound at the end of commercials and on-hold music. The sound will be rolled out gradually around the world, and expected to play after virtually every Mastercard transaction within three to five years.“It’s not overnight,” Rajamannar said.Its release Thursday is the conclusion of Mastercard’s two-year modernization plan, devised in response to unsettling consumer surveys that found the Mastercard brand a tad too traditional, Rajamannar said.We want you to feel comfortedRaja Rajamannar, Mastercard’s chief marketing officer February 8, 20191:22 PM EST Filed under News Retail & Marketing Mastercard spent two years composing a jaunty sound that will play when customers buy things with its credit cards.Bryan Steffy/Getty Images for Mastercard Earlier phases of the plan included last month’s drastic move to drop the company name from the company logo and slightly enlarge the company’s trademark intersecting circles. “It’s absolutely risky,” he said of the logo change. “No question about it. That’s the reason we researched and researched.”For its new melody, Mastercard consulted musicologists and as many as 45 recording artists, such as Linkin Park’s Mike Shinoda, and solicited hundreds of song submissions.It was not a “cheap affair.”“It’s a real, serious investment,” Rajamannar said. “I cannot give you a ballpark but it’s not cheap, let me assure you of that. It’s not a low number. It’s global, with a multiplicity of versions and the celebrities involved. I will leave it to your best guess.”After months of research and shortlisting, Rajamannar’s team chose its melody — a piece of music that Mastercard could use as “sonic architecture.” Essentially, it was basically a master version that was then adapted or condensed to fit various purposes: a short one, just four or six notes, for transactions, and longer ones for TV commercial soundtracks.Mastercard hired musicians who effectively translated the master version to fit their genre or region while keeping the melody more or less the same. There is, for instance, an opera version, an electronic dance music version, and variations for Dubai, Cape Town, and Bogota.“You’re in India, you’re in China, you’re in Latin America,” Rajamannar said, “you should not feel the melody is alien to you.”• Email: jedmiston@nationalpost.com | Twitter: Reddit Email Jake Edmiston 1 Comments Facebooklast_img read more