NASCAR launches Fan and Media Engagement Center

first_img“We believe this tool has the potential to be the best of its kind in sports.”—Brian France DAYTONA BEACH, Fla. — NASCAR and HP Monday unveiled the new NASCAR Fan and Media Engagement Center presented by HP. This first-of-its-kind-resource will enable NASCAR to better serve its industry, partners and fans through a cutting-edge technology platform that facilitates near real-time response and analytics of traditional, digital and social media. NASCAR Chairman and CEO Brian France and HP Enterprise Services Vice President Charles Salameh were on hand to cut the ceremonial ribbon to officially open the center at NASCAR Plaza in Charlotte, N.C.“The Fan and Media Engagement Center build has been a thorough process more than a year in the making, and we are excited to see it come to life,” France said. “We believe this tool has the potential to be the best of its kind in sports — the first ever to combine not only social, but also traditional and broadcast media analysis. We’ll be able to use this to help our industry and business partners and better connect with NASCAR fans across the world. It’s another example of our commitment to innovation.”HP collaborated with NASCAR to design and build the Fan and Media Engagement Center. The center is a showpiece on the 8th floor of NASCAR Plaza, where NASCAR’s Digital team operates. Physical features of the FMEC include all-glass walls, a monitor bank of 13 47-inch HP displays, and the latest in touchscreen and AV technology. Behind the scenes, HP’s custom-developed technology and services, based on its Autonomy analytics solutions, is the engine that processes a massive amount of data into relevant, actionable insights.“The FMEC is the culmination of a collaboration between NASCAR and HP,” said Salameh, vice president—Americas region, Communications, Media and Entertainment Industry, Enterprise Services, HP. “HP’s integrated solution not only benefits NASCAR’s complex ecosystem by allowing real-time data capture and analysis across a wide variety of media, traditional as well as digital, tailored to specific audiences within the industry.”The FMEC will provide NASCAR the ability to monitor, analyze and better understand the current media landscape in order to respond more effectively and efficiently to fans and respond more rapidly to national, local and global media.Measurement also will be a key function of the Fan and Media Engagement Center. Those capabilities will expand across qualitative and quantitative measurements, including tonality, volume, proximity and other coverage attributes in regular reports the FMEC will generate for its industry.center_img Collaboration with HP yields high-tech dividendslast_img read more

Haslemere enters £850m bid talks

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Betfred warned by ASA over email promotion

first_img ASA monitoring sweep marks gambling as the worst underage advertising offender August 26, 2020 UK gambling adopts toughest online advertising code to protect underage audiences August 27, 2020 Submit Share Related Articles Share The ASA has had its latest wrangling with the betting industry, with Betfred the focus of its attention this time around.The ASA investigated an email promotion sent out by Betfred during Euro 2016Following two complaints from members of the public the advertising standards authority investigated an email promotion the bookmaker sent out to new customers over email during the European Championships this summer.Two specific issues were investigated, though only one of these was upheld.For the complaint which was not upheld, which was to do with a deal which read ‘Bet £10, Get £30’ the ASA replied that whilst they “considered that this condition contradicted how the offer in the email itself would be interpreted and was likely to confuse consumers” other details specific to the case of the complainant led them to making their final decision.The ASA statement read: “We therefore considered Betfred had provided adequate evidence showing that the promotion did not just apply to cumulative bets and therefore was not misleading.”Regarding the complaint that was upheld however, the ASA stated “because of the omission of such a significant condition and the misleading impression given by the ad, we concluded that the promotion was misleading.”The ASA noted that the email offer for new customers was not clear enough in terms of showing the full terms and conditions, namely that it was only for their first bet.Te finalised course of action was to warn the company about its future actions with the ASA release stating: “The ad must not appear again in its current form. We told Petfre (Gibraltar) Ltd t/a Betfred to ensure that their future offers included relevant applicable significant conditions where their omission was likely to mislead.” StumbleUpon Betfred counters Oppenheimer bid in race to rescue Phumelela August 26, 2020last_img read more